BUSINESS OBJECTIVE:
Increase spend of existing American Express cardholders via highly relevant, dynamic email.
CREATIVE SOLUTION:
Using custom and existing API's, we integrated highly personalized content based on cardholder behavior. We have a map of AMEX merchants based on their current GPS location. Current rewards points, and items in their redemption range. Local events and concerts. This strategy increased clicks an reinforced AMEX as a top-of-wallet credit card.
Complete email.
BUSINESS OBJECTIVE:
Notify cardholders of new and existing features of the updated AMEX app, and increase downloads/updates.
CREATIVE SOLUTION:
AMEX shouldn't be an app someone downloads and never uses. By creating an email that's clear, easy to scan, and integrates lifestyle photography and iconography, the benefits come through.
Complete email.
